Media

Content Studio

WTWH Media’s Content Studio leverages its B2B media expertise and unique first-party data to co-create thoughtful, engaging reported content with industry partners that helps position them as thought leaders. The studio offers a range of established content products

Branded content campaign creation

Branded Voice
Fold outs, Supplements,
Featurettes, Special Sections

Branded Industry Thought Leadership
White Papers, Ebooks, Case Studies

Branded Engagement
Blog Posts, Press Releases

Branded Videos
Explainer Videos, Product Demonstrations, Corporate videos

Content Studio

Voices: Digital

  • A sponsored content Q&A published to help get your company thought leader to share their knowledge and subject matter expertise.
  • Receives one promotion
  • Posted on site
  • High resolution PDF copy for distribution
  • Voices program: $3,250
Voices Example

Views: Digital

  • An original article of 600-750 words based on one interview with your internal source or customer to spotlight and highlight your product or service
  • Receives one promotion
  • Posted on site
  • High resolution PDF copy for distribution
  • Views program: $3,250
Views Example

Survey and Ebook: Digital

  • Connect with our subscribers via a custom survey to learn more about the industry’s sentiments on particular topics.
  • Create a survey on business challenges to gain insights that can help your company.
  • Our survey program asks our audience a series of questions (8-10 including qualifiers) around a specific subject matter area. These responses are then analyzed, compiled and distributed as part of our e-book program.
  • The results will be shared with our audience and promoted as part of the program.
  • $18,000 per survey
  • SENTIMENT SURVEYS KEYS TO SUCCESS
    • Development of high level multiple choice questions that can be posed to the entire industry audience 
    • Questions designed to assess an industry sentiment (rather than present a statistical analysis)
    • Questions that will net results and present clearly via e-book
    • Question development is collaborative and all questions are subject to WTWH approval
View Survey e-Book Example

Social Media: Digital

  • The Content Studio team offers turnkey social media campaign management on Meta
  • After a kick off call, the Content Studio team will generate copy options. The sponsor may choose two copy variants and provide two art variants
  • The Content Studio team will customize an audience based on the brand’s audience, lookalikes, and other qualified individuals, publish the campaign, monitor performance, and moderate comments
  • Each campaign must run for two months to allow Meta enough time to spend the budget
  • Sponsors must have Facebook pages and must give the Content Studio team access to tag the brand on Facebook
  • Impressions are guaranteed with a minimum of 50,000 impressions
  • Package cost: $3,500 campaign fee + $15/m CPM
Social Example

Event Brief: Digital

  • The Content Studio creates a follow up to a virtual or live event panel
  • This is for event sponsor based on an event panel including 3–5 pages (1,200-1,700 words) written by the Content Studio team
  • Includes design graphics by our art team, speaker bios submitted by the sponsor, and one email promotion
  • Event Brief program: $6,500
Link to example

White Paper: Digital

  • Includes interview with one subject matter expert
  • Written by the Content Studio team and designed by our art team in PDF format
  • 1,200-1,500 words
  • Includes customer supplied imagery
  • PDF can be used for lead generation and brand recognition
  • Includes one email promotion to our list and any gated leads generated
  • White Paper program: $7,500
Link to example

 

Web Exclusive: Digital

  • Highlight your company’s expertise in a 500-word thought leadership article created by the Custom Studio
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
  • Lives on our site perpetually and features your brand’s photography.
  • Includes banners and total share of voice on page
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation.
  • Content will be optimized based on performance throughout the promotional period.
  • Guaranteed email leads: QSR: 100+
  • Web Exclusive program: $7,500
Link to example

The Big Story: Digital

  • Highlight your company’s expertise in a 1,000-word thought leadership article created by the Custom Studio
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
  • Lives on our site perpetually and features your brand’s photography
  • Includes banners and total share of voice on page.
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation
  • Content will be optimized based on performance throughout the promotional period
  • Guaranteed email leads: QSR: 100+
  • The big Story program: $8,200
The Big Story Example

Slideshow: Digital

  • The slideshow highlights your company’s expertise in a graphic-forward format
  • Includes 4–10 slides written and optimized for our audience by the Content Studio team
  • Topic to be mutually agreed upon by sponsor and Content Studio team to maximize readership
  • Lives on our site perpetually and includes banners and total share of voice on page
  • Comes with a customized email promotional campaign including guaranteed qualified email lead generation
  • Content will be optimized based on performance throughout the promotional period
  • Guaranteed email leads: QSR: 100+
  • Slideshow program: $7,000
Slideshow Example

Webinar Brief: Digital

  • A 2-page co-branded webinar brief of 600 words created by the Content Studio and based on a recorded webinar
  • The brief will be designed in pdf format and will be hosted via landing page perpetually
  • One e-letter promotion included
  • Webinar Brief program: $8,500
Webinar Brief Example

Sponsored Premium Report: Digital

•This long-form gated report allows your company to sponsor a custom research report.
•The content combines16 pages of editorial research with an 8-page sponsored segment including a mix of copy and full-page ads.
•Content is written by the Content Studio.
•Topic of the report to be mutually agreed upon by sponsor and Content Studio team to maximize readership.
•Your company is listed as the report sponsor on the front of the report.
•Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
•PDF will also be provided to your company.
•Sponsored Premium Report program: $19,000

Sponsored Premium Report Example

Sponsored Editorial Report

This long-form gated report allows your company to sponsor one of our magazine’s blockbuster editorial reports.
•The report will combine the full report from our print magazine with eight pages of sponsored content including a mix of copy and full-page ads in PDF format.
•Content is written by the Content Studio.
•Your company is listed as the report sponsor on the front of the report.
•Includes a promotional email campaign and any gated and ungated leads generated (Minimum 200).
•PDF will also be provided to your company.
•Sponsored Premium Report program: $19,000

Sponsored Editorial Report Example

 

Restaurant Franchising Opportunities Report: Digital

  • This exclusive package includes a twelve-month listing in our Restaurant Franchising Opportunities database plus a custom eight-page PDF report.
  • Report features a two-page finance story written by the Content Studio, 500 words of content written by the sponsor about the franchise, and a two-page feature highlighting a franchisee success story written by the content studio
  • Sponsors also submit two full-page ads and high-resolution photography for copy pages
  • Copy pages will be laid out by our design team
  • Promotion includes placement in one A.M. Jolt letter and two Restaurant Franchising Opportunities e-letters. Any email leads generated will be delivered to the sponsor.
  • Report program: $12,000
RFO Report Example

 

Video Packages

The Frontline Series
Overview: WTWH Media’s premier on-location storytelling experience
— a fully produced, multi-episode cinematic series filmed at client facilities,
innovation centers, or customer sites. Each episode humanizes innovation by spotlighting people, process, and impact “on the front lines.”
Key Highlights:
• Two full production days with full crew and drone footage
• One 15-minute “hero” film and three 5–7-minute short-form episodes
• Two teaser clips for promotion + WTWH brand site landing page
• Fully storyboarded, cinematic 4K production with licensed music and sound design
Investment: $25,000 flat rate

Executive Perspectives
Overview: A premium, on-site video series filmed at WTWH FRH Portfolio events, featuring executive or domain expert interviews with WTWH editorial leaders. Content is serialized into long-form and chaptered videos, designed for both thought leadership and marketing activation.
Key Highlights:
• Filmed at live WTWH events with a two-camera professional setup
• One full 30-minute interview + six 5-minute serialized chapters
• Custom hosted page on WTWH brand site + newsletter promotion
• Focus on credibility, executive visibility, and serialized storytelling
Investment: $18,000 flat rate

The Exchange Series
Overview: WTWH’s signature roundtable video format featuring three to four subject-matter experts in a moderator-led, live-to-tape discussion. Designed for multi-voice credibility, editorial tone, and long-form content value.
Key Highlights:
• 40–60-minute moderated session, filmed studio-style or remotely
• One full roundtable video + one 3–5-minute highlight reel
• Full transcription, branded intros/outros, and lower-thirds
• Ideal for trend discussions, partner collaborations, or multi-stakeholder perspectives
Investment: $15,000 flat rate

 In Focus
Overview: A one-on-one, remote interview series spotlighting SMEs and senior leaders through editorially guided, professionally moderated conversations. Designed for efficiency, credibility, and quick turnaround at scale.
Key Highlights:
• 30-minute remote interview hosted by WTWH editorial leader
• One full-length interview + two 1–2-minute highlight clips
• Professional moderation, branded graphics, and full transcript
• Ideal for thought leadership campaigns, digital syndication, or social amplification
Investment: $12,500 flat rate

On the Ground
Overview: An on-location video interview program filmed live at third-party industry events or conferences, designed to extend the client’s event presence and capture timely thought leadership.
Key Highlights:
• 20-minute, event-based interview hosted by WTWH editorial leader
• One full interview + optional 1–2-minute highlight clip
• Filmed from WTWH’s event pop-up studio or the trade show floor
• Fast-turnaround editing to extend visibility beyond the event
Investment: $10,000 per interview

 

Smart Chain: Print

  • Allows key players serving a sector quick-service industry to demonstrate thought leadership in a 300–350 word Q&As on that issue’s theme
  • Published in March, April, June, August, October, November & December
  • Includes brand description and logo in key players section
  • Companies may submit art
  • PDF download available on QSRmagazine.com
Smart Chain Example

 

Restaurant Franchising Opportunities Segment Marketing: Print

  • Restaurant Franchising is a featured section in the April and September issues of QSR
  • Features an exclusive opportunity to match your marketing message to the people able to grow your franchise.
  • Tell your brand’s story in your own words. Submit 500 words of content promoting your franchise brand, one large image over 300 DPI, and a facing ad page.
  • Content page laid out by the WTWH design team.
  • Published on QSRmagazine.com and lives on the site perpetually.
  • Distributed via e-newsletters, and any email leads generated will be sent to sponsor.
  • Restaurant Franchising Opportunities Segment Marketing Package: $7,900
RFO Segment Marketing Example

Restaurant Equipment & Technology: Print

  • Restaurant Equipment & Technology is a special segment distributed in the January & July issues of QSR
  • An exclusive opportunity to reach restaurant decision-makers who
    are the top consumers of equipment and technology for restaurants
  • Includes 500 words of content relating to any beverage topic, one large image over 300 DPI, and a facing ad page submitted by sponsor.
  • Content page laid out by the WTWH design team.
  • Published on QSRmagazine.com and lives on the site perpetually
  • Distributed via e-newsletters, and any email leads generated will be sent to sponsor
  • Rate: $7,900 NET
Restaurant Equipment & Technology Example

 

Vendor Directed Q&A: Print

  • A one-page thought leadership story in our print magazine, including up to 500 words of copy written by our Content Studio team and a visually appealing layout designed by our art team.
  • Features your company’s imagery
  • Includes 1 SME interview
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion.
  • Vendor Directed Q&A program: $6,950
Vendor Directed Q&A Example

Two-Page Featurette: Print

  • A one-page thought leadership story in our print magazine plus a facing ad page
  • Content is written by our Content Studio team, and the copy page is designed by our art team and may feature the company’s imagery
  • The facing ad page is supplied by the sponsor
  • Includes a digital version, which lives on our site perpetually, one email send, and any email leads gathered from that promotion
  • Two-Page Featurette program: $9,400
Two-Page Featurette Example

Four-Page Featurette: Print

  • This graphically forward print feature includes three pages (1,000–1,200 words) written by our Content Studio team and designed by our art team, as well as a full-page ad supplied by the sponsor
  • The gate-fold format is printed on heavier paper stock than other magazine pages and creates a strong visual and tactile impression on readers
  • Includes an ungated digital version, which lives on our site perpetually, and one email send, as well as any email leads gathered from that promotion
  • Four-Page Feature program: $13,500
Four-Page Featurette Example

 

Lead Flow Program

  • Our LeadFlow Program delivers exclusive, opted-in leads by distributing gated sponsor content assets (white papers, case studies, infographics, reports, surveys etc.) to WTWH Media’s highly engaged food, retail, and hospitality audiences. Advertisers may choose from multiple segmentation levels depending on the specificity of their targeting needs. Each level has a corresponding cost-per-lead (CPL) and expected outcome in terms of lead volume.

    Segmentation

    Level 1: Brand-Level — Select by WTWH FRH brand (e.g., QSR, FSR, PMQ, CSD) or market segment (quick-service restaurants, full-service restaurants, general foodservice, c-store retail).

    Level 2: Job Function/Level Segmentation — Target by functional role (Food and Beverage, Operations, Finance, IT, Corporate Strategy, Owner/Operator, Franchisee) and job seniority (Executive, VP/Director, Manager).

    Level 3: Company Size Segmentation — Segment the largest corporate brands (e.g., top 50 QSRs, top 100 c-stores) by criteria such as unit or employee count.

    Level 4: Named Account List (ABM) + Suppressions — Custom account list provided by advertiser with optional suppressions (competitors, existing customers, irrelevant accounts).

    Pricing available upon request and varies by level.

    CAMPAIGN EXECUTION & DELIVERABLES

    Lead Delivery: Weekly via email and/or shared Google Sheet.

    Minimum Order: 100 leads for Levels 1–3; ≤50 leads for Level 4.

    Accepted Assets: White papers, case studies, infographics, PDF reports.